Introduction

OK so here we go.

I’m easing into this new endeavor with only a small amount of trepidation. I’ve known others who have blogged for years. My question for myself has always been, what will I write, that at the end people won’t ask, “Who Cares?” The answer is this blog, where people might still ask that question, but hopefully the answer will be more self-evident.

I started in advertising in 1989, and pretty much continually been involved in that industry ever since. In 20 years I have made a lot of people a lot of money using really simple and to me almost self-evident strategies. Over the next couple weeks, months, and if there is still interest, perhaps years, I will regularly show advertising on this blog, and discuss its strengths and weaknesses. Hopefully over time, some smaller businesses or those new to advertising and those looking for some creative ideas to promote their businesses or causes can use this blog as a resource.

Here’s to it.