This is a Really Good Ad

I wanted to write something about an ad that was really good…An ad that is hitting on all cylinders…One I have no negatives to mention.

I took this ad from the Janco Saver. This publication is an 8 page signature size coupon book. It is typically covered with full color ads no smaller than 1/8 page. The paper it is printed on is pretty absorbent so subtlety will not work. It is delivered by zip code and the people reading these ads are looking for a deal.

The Northern Lights Theater Pub

This ad is a great ad. In a publication dominated by red and yellow, this ad is dominated by black. On a page where everything is symmetrical, this features a horizontal ribbon of white. The ribbon is designed to look like a strip of film, cueing the reader to the type of business they are viewing. Everything about the layout of the ad draws the eye, and differentiates it from the other business on the page.

It is uncrowded. It clearly states the low price of entry and also makes a compelling coupon for a free admission. Three boxes indicate features and up coming events. Contact information is clear and easy to read.

Everything about this ad works. Hopefully it is effective.

Maybe next week I'll find a real stinker.