Los Dos Amigos
I have eaten at Los Dos Amigos. It is a good place; their ad however has some serious design problems.
The concept of advertising is to present a compelling actionable message quickly. What the Amigo’s designer has done here is find a way to convey an interesting message in such a way that you don’t know where it is coming from. You don’t want customers seeing “free” then wonder “where?” Messaging and design needs to work hand in hand so they complement each other. In this ad the design is hurting the readability of the text.
The crux of this problem is the multi-colored bands and dark lines separating the ad into four separate parts. At first glance you don’t know if you are looking at one ad or four. If it was just colors maybe you could get away with it, perhaps faded one into another, but what we have here is dark line separations. You eye automatically recognizes them as separate elements; you have been conditioned to read them as separate ads.
The information in the ad is good. The offer is compelling. Now, just get your graphic artist to tie everything together.
Holiday Showcase
Is it a good idea to critique an art showcase? I’ll do it anyway.
The ad itself is good. Excellent text and the information is pertinent and interesting. Anything I say here is, in my opinion, to make a hot rod go faster.
The Holiday Showcase logo, make it bigger. If you resize it and keep it centered, you will not lose much of the photo space. It will however make a bigger impact on the eye.
The three photos at the top: Good photos and they show items I assume that will be at the showcase. At the same time you have an opportunity to frame the center photo. If you are going to use three photos, it is a little strange to have a white center photo that disappears into the photo on the left and has a hard border on the right. If you want to have unbordered photos sandier putting a photo that will frame the center with color.
Overall it is a good ad.
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